Feed Division Photography

The Feed Division of Wilbur-Ellis Company (now know as the Nutrition Division) required assistance in capturing photo assets of the various markets they participated in. The project deliverable was the development of a new library of images to be used for multiple channels and purposes – primarily the division website, but also print collateral, traditional media, social media and more. Working cross-divisionally, my Agribusiness creative team accomplished the project.

For this project, I coordinated and lead shoots in various locations spread across the United States and Canada. I was the primary photographer, supported by two additional photographers and a videographer. Upon completion of the shoots, I worked with division leadership to curate the final library of images.