Video Production

Video is one of the most effective ways to communicate expertise and bring stories to life. Throughout my career, I’ve led video projects ranging from customer testimonials and educational content to product promotions and social media campaigns.

My experience spans the complete production process, from concept development and planning through filming, editing, and final delivery. Whether working independently or collaborating with a production team, I focus on creating content that supports business objectives and delivers value to the audience.

Pacific Northwest Field Expertise Series

To strengthen Wilbur-Ellis’ social media presence and highlight the expertise of our field teams, I led the development of a series of short-form videos featuring Erica Casagrande Biasuz, Technical Agronomist; Curtis Pusey, Irrigation Water Management Manager; and Brian Jeffery, Crop Consultant. The goal was to create timely, authentic content that showcased real-world agronomic and irrigation expertise while demonstrating the value Wilbur-Ellis brings to growers across the Pacific Northwest.

Working closely with each subject matter expert, I coordinated filming, developed the creative approach, captured footage in the field, and handled production. The resulting videos provided a more personal look at the people behind the recommendations, helping solve grower challenges with local expertise through concise, social-first storytelling.

Employ Testimonial at Hoot Owl Creek Vineyards

Employ is a biologically based soil amendment designed to support root development, nutrient uptake, and overall vine health. Customer testimonials provide an opportunity to communicate product value through real-world experiences and measurable results in the field.

This testimonial video was filmed on location in Healdsburg, CA. The purpose of the project was to highlight positive vineyard results achieved with Employ while building grower and PCA confidence through authentic customer storytelling.

Romeo Testimonial in Yuma, AZ

Romeo is a biofungicide that helps plants strengthen their natural defenses against fungal disease. As adoption of biological products continues to grow, customer testimonials provide an opportunity to demonstrate product performance through real-world experiences and field results.

This testimonial video was filmed on location in Yuma, AZ. The objective was to build confidence in Romeo among PCAs and growers by showcasing successful field results and practical applications in both conventional and organic production systems.

PERFECTION Launch Teaser

The PERFECTION line includes more than 40 formulations ranging from value-based nitrogen, phosphorus and potassium sources, to high-quality, premium nutrition blends that feature a range of proprietary branded technologies.

The objective of this project was to create a 60-second teaser video highlighting the target market to build excitement for the upcoming product line launch.

NDURE Nitrogen Stabilizer

NDURE® TRIPLE contains NBPT and DCD to protect nitrogen losses from volatilization, leaching, and denitrification. Nitrogen is an essential nutrient for plant growth and development.

The objective of this project was to visually show how the product reduces volatilization and thereby improves the availability of nitrogen for plant uptake.

Desiccation Testimonial

GLACIER-EA™ is a methylated seed oil (HSMSO) adjuvant that contains a high concentration of surfactant and BRIMSTONE is an effective water quality alternative to AMS + Surfactant for glyphosate and glyphosate tank mixes.

The objective of this project was to highlight the faster burndown when using these adjuvants as part of the desiccation tank mix on legume crops, encouraging growers to evaluate the products.