NDemand Logo Redesign

The goal of the redesign of the NDemand product line logo was to retain brand equity of the existing mark while modernizing the logo to fit within the new brand system developed by the creative team for the Nutrition portfolio.

The leaf-element was removed from the type and built into an icon, moving to a modernized approach that fit within with the newly developed overall aesthetic for the Nutrition portfolio. The typeface was changed to Kievit, and Wilbur-Ellis green and gold color palette was retained as a connection to the legacy logo.