Red Zone Technologies

Red Zone Technologies (RZT) provides a new product line of adjuvants and nutritionals designed to improve the efficacy of your herbicide, fungicide, and insecticide applications. This project was to create build brand assets for RZT for their initial launch. The design solution for the primary Red Zone Technologies word mark draws inspiration from the visual landscape of professional sports, with strong, weighted letters. The vibrant red is the literal embodiment of the name, balanced with cool gray for contrast. The concise and visually-appealing approach was chosen for the practical application on packaging and label materials, where legibility and accuracy are crucial.

I worked with project stakeholders to on defining the project objectives and deliverables, prepared and presented concepts, and oversaw implementation.